Boundless game ost5/2/2023 ![]() This kind of commitment and mobilizing power are impressive, and something that you don’t see in many other fandoms, at least not to this degree. Other times, it is to support a social cause - for example the #MatchAMillion campaign for ARMYs to match a million-dollar donation, that came from BTS and Big Hit Entertainment, to support the Black Lives Matter movement. Sometimes the goal is to support the artists, such as achieving a music streaming goal. However, each community has its own unique flavor and culture.įor instance, in my group’s research, we have come to understand how ARMYs - a term describing members of the ARMY fanbase - mobilize and successfully organize online campaigns to achieve various goals. I think it is difficult to describe a “typical” community, though these groups definitely have one thing in common: Their members are very passionate about a particular thing and they want to share that love with others. UW News asked Lee about this research and how these communities have changed since the pandemic began.īased on your research, can you describe a typical video game or music fan community? Lee studies communities centered around popular video games - for example, Animal Crossing and Pokémon Go - and the Korean Pop band BTS, which has a huge fanbase called ARMY. One option is to find community in online spaces that celebrate a shared interest, such as playing a video game together or bonding over the love of a band, according to Jin Ha Lee, an associate professor in the University of Washington’s Information School. But with this year’s recommendations to keep in-person gatherings small, how can people find a way to connect with others? These announcements are coming right in time for the winter holiday season, when Americans normally gather with the people they love. With COVID-19 cases spiking again across the United States, many states are issuing new curfews and lockdowns that look similar to the first stay-at-home orders issued in March. This picture was taken by Lee’s daughters. Here Lee is surrounded by a variety of Pokémon and an ARMY Bomb (light stick in the middle). ![]() ![]() UW iSchool associate professor Jin Ha Lee studies communities centered around popular video games and the Korean Pop band BTS.
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